THE LUNE GROUP OY LTD. – FROM AN IDEA TO AN INTERNATIONALLY SUCCESSFUL COMPANY

In 2004 Heli Kurjanen ordered a menstrual cup from an online shop. She was satisfied with the idea of the sanitary product but encountered some problems using it. Due to these problems Heli decided that the product could be better and designed her own improved menstrual cup that was easier and safer to use - the Lunette.

Unlike other menstrual cups the Lunette is completely smooth on the inside which makes it much easier to clean. The tab is flat and no bacteria can gather there.

In late 2005 the Lunette was brought to the Finnish market and  where it achieved strong sales and by the end of 2005 the Lunette was also available on-line for international customers.  Within a short period of time Heli Kurjanen converted from being a housewife to being a successful entrepreneuse.

Growth of the Lunette continued throughout 2006 where the product became widely available in Finnish pharmacies with expansion into key European and Global markets during 2007.

In summer 2006 Lunette menstrual cups were also sold in Finnish pharmacies, in 2007 German pharmacies followed and in spring 2008 Lunette menstrual cups are sold in Slovenian and Austrian pharmacys. By now Lunette is sold in France, Italy, The United Kingdom, Sweden, Czech Republic, Romania, the Baltic countries, Australia and in South Africa with further countries supported via on-line sales.

The home of the Lune Group Oy is the small rural community of Juupajoki in North Pirkanmaa, Finland. Due to a close co-operation with business partners in the region and the wide range of the internet the Lune Group Oy has become an internationally successful company.

The Lune Group philosophy:

• The Lune Group Oy wants to make life of women around the world easier through innovative ideas and products.
• The Lune Group Oy believes in sustainable and environmentally friendly products and development which is reflected in the use or recycled materials to create the Lunette and the use of green electricity in our offices.
• The Lunette products received the key-flag emblem, certifying the high grade of Finnish quality products.